Start-Up Africa is a media consultancy and investment intermediary. We highlight and support the continent's 'missing middle' entrepreneurs who face a myriad of challenges when seeking capital. We aim to overcome the challenging pain-points and facilitate end-to-end investment by seeing through the lens of both the entrepreneur and the investor.
SME's are the backbone of Africa's economy. They contribute 60% of the workforce and are expected to create 4 out of 5 of the 600 million new jobs required over the next 15 years!
And yet they receive the least amount of funding if they secure any at all.
Among them are the high-growth ventures and dynamic enterprises seeking patient capital of between $20,000 - $5 million. These are considered too large for micro-finance and too small for traditional financial institutions, VC's and Equity Investors.
Through an already established network of organisations, institutions, eco-systems, angel and venture capital investors, Start-Up Africa leverages relationships that can support these SME's.
We mobilise our partners on-location in various regions in Africa. Our research and analyse helps us identify enterprises and initiatives looking for funding, and we work to ensure win-win agreements.
Unless they are 'unicorn potential' or have caught the eye of a VC, start-ups rarely get media exposure outside of their local communities, let alone outside the continent. Likewise investors rarely get on-ground visual insight into these initiatives. Our job is to highlight, inform, educate and narrate the story.
Due diligence and compliance criteria, a requirement for any foreign investor, is a crippling pain-point for entrepreneurs. They see these as excessively stringent benchmarks that don't necessarily take the realities of the African market and African circumstances into account. We aim to assist SME's with this process.
It's been noted that while Africa's entrepreneurs have talent, they often need more experience of modern commercial strategies and the skills to manage or grow their businesses. Our approach is to provide skills training and increase core competencies through business development.
An investor's biggest concern is that once money has changed hands, it goes into a 'black hole'. Start-Up Africa will provide account management and regular reports to reassure them.
We believe that it takes a village to create environments that can support sustainable businesses in Africa. We can't do this alone. Feel free to get in touch so we can find collaborative ways to partner.
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
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