Projects

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Despite their significant contributions to the economy, African women entrepreneurs are often underrepresented in startup reports and economic analyses (Mastercard Index for Women Entrepreneurs, 2021). 

As recession looms and inflation challenges rise, there's an urgent need for data-driven insights to guide these entrepreneurs. To fill this gap, we conceptualized a practical, story-rich whitepaper tailored specifically to their needs. 

We collaborated with business leaders from both public and private sectors and engaged directly with 140 African female entrepreneurs across 20+ countries and 33+ industries. This comprehensive approach ensured that our whitepaper caters to their unique needs and perspectives.